Sunday, July 13, 2008

Empty conditioner syndrome

No, I'm not talking about when your bottle runs out. I'm talking about conditioners that provide almost nothing of value to your hair.

A few months ago, everybody at was singing the praises of TIGI Moisture Maniac. Well, the name is certainly compelling -- you can practically feel your hair sucking up the wet droplets of much-needed moisture. So, having about as much willpower as an alcoholic at Mardi Gras, I bought some. It goes on light, has great slip, and smells pretty. We girls like all three of those properties. So far, so good.

But after a few uses, I noticed my hair was frizzier than usual. I decided to really read the label. Here it is:

Aqua (Water), Cetyl Alcohol, Behentrimonium Methosulfate, Cetearyl Alcohol, Cetrimonium Chloride, Glycerin, Acetamide MEA, Cetrimonium Bromide, Stearyl Alcohol, Parfum (Fragrance) (Fragrance), DMDM Hydantoin, PPG 2 Myristyl Ether Propionate, Pentaerythrityl Tetracaprylate (Tetracaprate), Methylparaben, Propylparaben, Tetrasodium EDTA, Silk Amino Acids, Orange 4 (CI 15510)

Sure, it's "CG" ("Curly Girl" -- which means it has no silicones or sulfates). But let's really look at that list. Everything between "aqua" and "Parfum" is an emollient or emulsifier. Everything. Oh, wait, there's glycerin, a humectant. And let's not overlook all those preservatives and artificial colors!

Do you see any oils? Anything to provide moisture? A humectant will pull in moisture from the air, but what if the air doesn't have much moisture? Is there any protein in this product?

Honestly, in my opinion, it is a detangler. It is *not* a conditioner. And it's too bad the industry isn't regulated in such a way to prevent this kind of product from claiming to be something it isn't. And what is the retail price of this mislabeled product? Anywhere from $12 to $18!!!

In contrast, let's look at an Aubrey Organics conditioner. Any one of several will do, but let's look at the famous Honeysuckle Rose, as it is often referred to as a conditioner that is so potent, many people can't use it every day. I absolutely love how this conditioner makes my hair feel and behave. Check out the ingredient list:

Coconut Fatty Acid Cream Base, Organic Aloe Vera, Organic Shea Butter, What Germ Oil, Organics Jojoba Oil, Organic Rosa Mosqueta Rose hip Seed Oil; Extracts of Fennel, Hops, Balm Mint, Mistletoe, Camomile, Yarrow, Chrysanthemum, Angelica, Forsythia and Magnolia: Honeysuckle Oil, Carrot Oil, Aubrey's Preservative (Citrus Seed Extract, Vitamins A, C and E).

Now that, people, is an ingredient list with substance! Fatty acids, aloe vera, shea butter, herbs -- wow! (And if you wanted protein, Aubrey's other conditioners would provide it. This one, however, doesn't.) Not one wasted ingredient. Your hair will not only feel better after something like this, it will actually be better. Unlike with the hocus-pocus of the Moisture Maniac.

And the price? Anywhere between $10 and $12.

So, you decide what you want to feed your hair. Overpriced chemicals or oils/butters/moisture/protein? I know which one I'm choosing!


Molly said...

I am from and wanted to thank you for this blog entry! I was torn between buying both of these conditioners, and you definitely pointed out the better product (and saved me some money!) Keep up the blog!


Sage Vivant said...

That's great! I must say, though, that there are many people who love Moisture Maniac, so who knows? Maybe some hair actually needs emollients only.... Mine sure needed more, though. I hope you like the Aubrey!