Wednesday, April 15, 2009
Weird Product Wednesday: Deva Curl One Condition
One Condition is weird, you ask? Since when?
Since they decided to change the ingredients, of course.
The original product -- which smells more divine than any conditioner I have ever experienced -- contained the following:
Aqueous Extracts of: Achilea Millefolium, Chamomilia Recutita (Matricaria), Cymbopogon Schoenanthus, Humulus Lupulus (Hops), Melissa Offcinalis (Balm Mint), Rosmarinus Offcinalis (Rosemary); Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Amodimethicone, Olive Oil, Cetrimonium Chloride, Cetyl Esters, Propylene Glycol, Trideceth-12, Diazolidinyl Urea, Methyl Paraben, Propyl Paraben, Fragrance.
Lots of people loved it, despite the fact that it contained a silicone (which Massey made her millions railing against) and had no protein (which Massey says in her book that a good conditioner should have). I suppose we could argue that the hops in the formula counted as protein, but I have not been able to find anything that proves this conclusively. If you can point me somewhere to see that kind of proof, by all means, do so.
Please note that the above list of ingredients is taken directly from the bottle I possess (bought more than a year ago). The first item is misspelled. It should be achillea (two l's) millefolium. So right off the bat, it's clear that somebody wasn't doing their due diligence on ingredient fact-checking. By the way, achillea millefolium is yarrow, another fact that the label does not disclose.
The next item, Chamomillia Recutita, also goes by Matricaria Recutita, and is basically chamomille. Cymbopogon Schoenanthus is also known as "camel grass" (so you can see why using the Latin name is preferred) and also as lemongrass, and it is a fragrant herb with no medicinal uses. The rest of the ingredients before the semi-colon are explained in parentheses and we can see, thanks to the semi-colon, that this list represents an herbal blend. And because this blend is at the top of the list, we can deduce that it figures prominently in the formulation. (To learn more about how to read an ingredient list, check out this blog post by the Beauty Brains.)
So now we are told that the new product contains the following ingredients:
Water (Aqua), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Glycol Distearate, Cetyl Esters, Guar Hydroxypropyltrimonium Chloride, Oleo Europaea (Olive) Fruit Oil, Melissa Officinalis (Balm Mint) Extract, Humulus Lupulus (Hops) Extract, Cymbopogon Schoenanthus (Lemongrass) Extract, Chamomilla Recutita (Matricia) Extract, Rosmarinus Officinalis (Rosemary) Extract, Achillea Millefolium (Yarrow) Extract, Propylene Glycol, Cetrimonium Chloride, Citric Acid, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance (Parfum).
Do you see what has happened? What is the main ingredient in this product now? Why, it's water! And after the emollients, fatty alcohols, and humectants (6 to be exact), there is some olive oil, which is nice. I've always thought that was one of the better ingredients in the previous formula, too. I am a big fan of olive oil.
But then comes the list of botanicals. And it is remarkably similar to the list from the old product.
Hey, wait a minute. Didn't Deva say that it was removing the amodimethicone because the company had finally found botanicals to replace it? Do you see any new botanicals in this list? And why, if botanicals are now so important, do they appear lower on the ingredient list than they did before? In other words, why do we have more fillers in this version of the product and a lower percentage of botanicals?
Don't you find that weird?
The parabens do appear to be gone, if those were a concern to you, and there is no mention of silicone, so that's a plus, too.
So, you're still paying $18 for 12 ounces but now you're getting fewer botanicals, a higher percentage of fillers, and the lingering memory of a labeling saga that reeks of something far less pleasant than lemongrass.